BACKGROUND The renowned Russian fashion brand Valentin Yudashkin has been launched in 1988. Today Valentin Yudashkin's collections comprise both, haute couture and pret-a-porter. A wide range of accessories, such as watches, jewelry, porcelain and sun glasses completes the brands offer to its customers.
CHALLENGE Valentin Yudashkin asked us to support them in the launch of their campaign for their winter collection 2007/2008. The campaign focusses on the brands attributes such as exclusivity and personality.
SOLUTION We designed and implemented the entire print campaign, as well as huge outdoor advertising formats.