BACKGROUND Solo is one of the leading merchant businesses in the office furniture segment on the Russian market. Within the last years the company evolved from pure sales activities to office space management
CHALLENGE Solo asked us to support them in various projects, shaping their brand image and focusing more clearly on their B2B audience. SOLUTION We produced an extensive image library shooting, introducing a 'corporate character', representing the customer shown in various playful situations. Further on we developed an advertising concept for both product and image ads.