New Identity for HALIX – PARTNERS IN BIOSCIENCE
Premiere World

BACKGROUND
The merger of the two main players in German Pay-TV market made it necessary to rename and rebrand the offer.

CHALLENGE
  • Structure the vast offer of twenty-five different channels in order to maximize marketing efforts on companies side as well as optimize orientation on customer side
  • Differentiate the special interest channels
  • Change the corporate style from sophisticated to mass-audience brand
SOLUTION
  • Subsumed the new offer to the customer under the brand name 'Premiere World'
  • Developed logo system and brand architecture related to the three main genres: Movie, Sports, Family
  • Created identities for umbrella brand and channels
  • Implemented the new identity from relaunch to day-to-day marketing activities in print and on-air projects
www.premiere.de