New Identity for HALIX – PARTNERS IN BIOSCIENCE
The merger of the two main players in German Pay-TV market made it necessary to rename and rebrand the offer.
Structure the vast offer of twenty-five different channels in order to maximize marketing efforts on companies side as well as optimize orientation on customer side
Differentiate the special interest channels
Change the corporate style from sophisticated to mass-audience brand
Subsumed the new offer to the customer under the brand name 'Premiere World'
Developed logo system and brand architecture related to the three main genres: Movie, Sports, Family
Created identities for umbrella brand and channels
Implemented the new identity from relaunch to day-to-day marketing activities in print and on-air projects
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