BACKGROUND In July 2006 the
shareholders of “NCSP” founded a holding, composed of seven
companies in Novorossiysk and Kaliningrad region. These companies handle
more than 25% of the sea port export deals of the Russian Federation.
The structural change reflected the strategic goal of attracting
investors and initiating modernization and expansion.
Reflect the business' new structure and ambitions.
Optimize marketing efforts and expenses.
Build brand image on international market
Developed logo system and brand architecture in order to strengthen the holdings position
Created an integrative visual identity for both holding and stevedore companies