New Identity for HALIX – PARTNERS IN BIOSCIENCE
Novorossisk Comm. Seaport

BACKGROUND
In July 2006 the shareholders of “NCSP” founded a holding, composed of seven companies in Novorossiysk and Kaliningrad region. These companies handle more than 25% of the sea port export deals of the Russian Federation. The structural change reflected the strategic goal of attracting investors and initiating modernization and expansion.

CHALLENGE
  • Reflect the business' new structure and ambitions.
  • Optimize marketing efforts and expenses.
  • Build brand image on international market
SOLUTION
  • Developed logo system and brand architecture in order to strengthen the holdings position
  • Created an integrative visual identity for both holding and stevedore companies
www.ncsp.nross.ru