BACKGROUND Igepa is one of the leading paper merchants on the European market, both in B2B and B2C segment. The union, founded by formerly independent local partners, reacted to the challenges of a globalizing market by rebranding. CHALLENGE
Unify all local partners under one brandname and one identity
Strengthen the impact of Igepa in terms of visual identity
Introduced a brand architecture with 'Igepa group' as the umbrella brand
Created an identity which implemented a redesigned logo, a strong colour branding and consistently used design elements
Implemented the identity across all communication channels, such as stationery, print materials, architecture branding, vehicle livery, brandbook/guidelines, etc.