New Identity for HALIX – PARTNERS IN BIOSCIENCE
Igepa Group

BACKGROUND
Igepa is one of the leading paper merchants on the European market, both in B2B and B2C segment. The union, founded by formerly independent local partners, reacted to the challenges of a globalizing market by rebranding.

CHALLENGE

  • Unify all local partners under one brandname and one identity
  • Strengthen the impact of Igepa in terms of visual identity
SOLUTION
  • Introduced a brand architecture with 'Igepa group' as the umbrella brand
  • Created an identity which implemented a redesigned logo, a strong colour branding and consistently used design elements
  • Implemented the identity across all communication channels, such as stationery, print materials, architecture branding, vehicle livery, brandbook/guidelines, etc.
www.igepagroup.com