New Identity for HALIX, PARTNERS IN BIOSCIENCE

MEGAFON POS BRANDBOOK

May 2010

For 'Instinct Moscow' (BBDO Group) we developed the brandbook for MegaFon's brandnew POS image library and its outdoor applications. MegaFon is ranked third in Russias mobile operator market. 'Instinct' just recently produced a huge image library for them, with the objective to draw the



VISUAL STYLE FOR VINPEARL'S ADVERTISING-TEMPLATES

February 2010

For 'Square44', a branding-agency based in Bangkok, we developed a visual concept for Vinpearl's advertising-templates. Vinpearl is a brand of the Vincom holding, working in various hospitality-sectors in Vietnam. The brand is running Resorts & Spas, five- and six-star hotels, an amusement park and a golf-course.



SIMPLE'S CALENDAR 2010

December 2009

We are continuing our collaboration with Simple, one of the biggest Russian wine importers and distributors, and just finished art-directing and producing their new calendar for 2010. For Simple's owner, Maxim Kashirin, the annual calendar, a gift to customers and business partners, is part of building his company



IMAGE BROCHURE FOR MEKHA EKATERINA

October 2009

'Mekha Ekaterina', which translates 'Ekaterina Furs', is probably one of the oldest Russian businesses in the fur retail-sector. It arose from the traditional artisanry, which in former times was working directly for the house of the Russian tsars. Today the brand 'Mekha Ekaterina' is, just like in old times, prod



LOYALTY PROGRAM FOR OLSEN FASHION

August 2009

We developed the visual identity of the entire loyalty program for Olsen Fashion for the Russian market. In Russia Olsen is running 60 mono-label-stores, half of them in the capital Moscow, and is still expanding. The brand targets at modern women, who think positive and are open-minded



EXHIBITION CATALOGUE FOR 'POBEDA GALLERY'

May 2009

GS brand does the art-direction and design on the latest exhibition catalogue for Moscows bustling gallery 'Pobeda'. On thirty-two pages the artist Irina Polin is presenting her works, photographies of installations. They are on display at 'Pobeda' (Winzavod territory) 26.05.-31.07.2009.



GS BRAND FOR S7 PRIORITY

December 2008

In summer 2008 we've been commissioned by Rapp Moscow to consult and support them with the development of a visual identity for the 'Frequent Flyer Program' (FFP) with their client S7 Airlines. Ranked second after Aeroflot, S7 has the widest network of domestic routs and flight connections within Russia. The airli



SIMPLE'S CALENDAR 2009

December 2008

For the third time already Maxim Kashirin, owner of one of the biggest Russian wine importers and distributors, 'Simple', is publishing the company's New Years gift to clients and business partners in the form of a calendar. Georg Schmalstieg did the Art-direction on this project and finally created the calendar



LAUNCH CAMPAIGN FOR VALENTIN YUDASHKIN

December 2007

We have been comissioned by the marketing department of the renowned Russian fashion brand Valentin Yudashkin, to support them in the launch of their campaign, winter season 2007/2008. The brand Valentin Yudashkin has been launched in 1988. Today Valentin Yudashkin's collections comprise both, haute couture and



INTERVIEW IN NBZ

Jan. 2007

Georg Schmalstieg is interviewed by Russias 'National Banking magazine' (issue 1/2, 2007). Georg is talking about his professional experience in developing the brand identity for the DaimlerChrysler Bank in Germany. Further on he shares his thoughts and views on Russias banking sector and its national specifics.



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