New Identity for HALIX – PARTNERS IN BIOSCIENCE

1. BRAND DEFINITION

  • Research
    Understand the market and competition, the brands character and strengths, the consumers emotional expectations.
  • Strategy/positioning/brand platform
    Make the brand relevant and emotionally appealing to its target group.
    Differentiate the brand among its competitors, stand out in the market.
  • Brand architecture
    Define the relations among different aspects and brands within your portfolio.


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